Ask the Readers: Recession Woes Helping Gay Men Place a Higher Value on Love??
The gay dating service myPartner.com issued this press release today:
As the nation’s economic news worsens, and Valentine’s Day approaches, many gay men in America are re-assessing the value of true love in their lives.
“We’ve been hearing from our clients across the country that the recession has helped them re-prioritize,” said Patrick Perrine, a professional private matchmaker for gay men, and the founder and CEO of the gay dating service myPartner. “Suddenly it’s clearer to everyone that material things can be temporary, but finding the love of your life is priceless.”
This will be the first Valentine’s Day since the passage of Proposition 8 in California last November. Many expect the lesbian, gay, bisexual and transgender (LGBT) community to be more attuned to the ideas of love and marriage for that reason, and more inclined to view Valentine’s Day as both a personal, as well as a political, milestone.
Of course, this “research” is followed up by an offer for new members to join between Feb 1st and Valentine’s Day (Feb 14, 2009) and receive a free three-month Premium Membership (regularly $89.95 – coupon code LW4NM “Love Waits For No Man”) as a way to encourage gay men everywhere to find love.
Marketing ploy? Or do you really think the recession is helping gay men place a higher value on love? We know that booze sales are up because the economy is down. Are gays buying up love too?
Photo credit: myPartner.com.
January 28th, 2009 at 8:57 am
Cue the trombone, Nina. Wah, wah. What a shameless ad campaign.
January 28th, 2009 at 10:22 am
Whether it is a marketing ploy or not, there is something to it. I think all of us, gay or not, are looking for comforts during these tough times. I’ve had friends find their partner on myPartner.com, and this promo is the push I need to finally log on! Sign me up!
January 29th, 2009 at 6:01 am
Serena: Even though it’s a shameless ad campaign, readers can take advantage of the discount… after all, “we’re not going shopping without coupons.”
Jim: Seeking carnal comfort in others appears to be as much of a trend as seeking love! I guess everyone just wants to feel better in a depressed economy.
February 1st, 2009 at 4:00 am
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February 3rd, 2009 at 1:48 pm
I can’t believe they would do this. Wait, yes I can. But like Nina suggested, never pass up a discount.