I’ve been writing the Stretch Your Food Dollar series for almost a year. During that time, we’ve talked about a lot of things:

One thing we haven’t talked about, though, is coupons. I often wonder if clipping coupons makes sense. For example, my partner and I subscribe to the Costco newsletter. Every month we get a flyer with coupons. I dutifully make my shopping list and then look through the flyer to see if there is a coupon for something I need to buy. With only a few exceptions, when I actually get to Costco and do a price comparison of the brand that has a coupon versus another brand, it’s usually cheaper to just go with the brand without the coupon, even with the savings.

I’ve noticed the same thing about the coupons that come in the Sunday paper. Even with the discount, a generic brand is usually cheaper than the coupon brand. The only exception is if you frequent a grocery store that offers double or triple coupon days. That doesn’t stop me from clipping coupons, though. I still carry my cute little coupon holder with me whenever I go shopping. Because you never know . . . something I need could be on sale and then I could use a coupon to boot. I like to print out coupons online to increase my potential savings. But at the end of the day, I’m not a slave to brand names and I will happily purchase the generic brand if it’s a better deal.

How about you? In your experience, does clipping coupons make sense?

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