An article in yesterday’s New York Times made me smile. Food companies are shifting the focus of their advertisements and trying to convince consumers that convenience foods can help families stretch their food dollars. According to the article:

Kraft and Nestlé, which make those products, are among the growing ranks of marketers playing up the perceived value of packaged foods. They are seeking to capitalize on the opportunity presented by consumers’ dining out less.

But shoppers eager to save money are trading down from full-price, brand-name fare to cheaper private labels and store brands. That means advertisers concerned about losing market share must make persuasive arguments about the value propositions of their wares.

If you’re a Queercents regular, you’re probably already doing this yourself. Your pantry is most likely stocked with store-brand canned goods and bulk varieties of dried goods like beans and pasta. Hopefully you’ve started putting a little extra aside for a rainy day. You probably even rotate canned fruits and veggies into your weekly menu to keep your stock up to date. If not, here are a few recipe suggestions to help you get in the habit.

Canned Beans
Try mixing up canned green beans, kidney beans, and corn. Season with a little bit of olive oil or butter, some Mrs. Dash, and you’re set. You could serve this hot or cold. Personally, I like it cold. You could even substitute the corn with fresh bell pepper if you’ve got one. Or you could swap out different kinds of beans for the variety factor.

Chili is really easy to make with canned beans. Yes, I know . . . it’s cheaper if you use dried beans. But sometimes you forget to soak your beans the night before, or you get home late from work and you need to make dinner in a hurry. Canned beans are the perfect solution. If you have 2-3 types of beans and some tomato sauce in your pantry, you’re in business. Season with a little chili powder and some chopped and sauteed onions and dinner is ready.

Canned Fruit
I like my green salads to have a little bit of fruit. Canned Mandarin oranges are the best! I also like dried cranberries, raisins or dates. For the Mandarin oranges, I just put them with my salad greens, some almond slivers (which I always have in my pantry), and crispy Asian noodle. I make my own sesame seed dressing, but every store seems to have its own brand.

Carrot and raisin salad is another one of my favorites. Grate up some carrots, add about a handful (or more) of raisins, some canned pineapple, a handful of cashews, and enough mayonnaise to just moisten the salad. This salad actually gets better in the fridge, because the flavors have a chance to mingle.

One of the downsides to using canned vegetables is that the salt content is usually pretty high. So just be conscious of this as you cook your food and season with a light hand. Canned veggies also have a tendency to taste a little different than the frozen varieties. But as you can see, the trick is to mix them in with fresh ingredients.

I hope these simple recipes inspire you to start stocking your pantry. If you’ve got a recipe for a canned good creation that you’d like to share, I’m all ears!