Monetizing the Hate: queer sites should mimic this mommy blogger
I’m a mommy and while I don’t read any mommy blogs, one of my mommy friends pointed me to this post by Heather Armstrong, the famous mommy blogger. She recently launched Monetizing the Hate, an online depository that aggregates all the hate-mail submitted at Dooce and she surrounds it by advertising. A lot of advertising. Ads galore. A good post at Jezebel elaborates on the Dooce-hate money-making venture.
This got me thinking that queer blogs should take a page from Armstrong’s playbook and profit from the hate too. After all, gay-bashing is still alive and thrives on the anonymous Internet. While Queercents doesn’t get much hate mail (unless I’m writing about the cost to circumcise my son or trying to get my equity line reinstated), there are plenty of sites that do. Destinations, such as The Bilerico Project, Pam’s House Blend, and John Aravosis’ AMERICAblog, that focus on politics or things that resemble the gay-agenda… you know, the kind of content that provokes the trolls.
They should start monetizing the hate and make a little moolah in exchange for all the effort that goes into moderating comments.
Photo credit: Dooce.