Demographics
Demographics
Queercents readers are:
67% are between 26 and 45 years of age
31% identify as gay
30% identify as lesbian
8% identify as bisexual
2% identify as transgender
81% live in a major metropolitan area
24% reside in CA or NY
54% with annual incomes over $75,000
They are also:
Coupled: 76% are in families of 2 or more
Many have dependents: over 21% have children
Established: 61% own their home
Self-sufficient: 67% work full time
Affluent: 17% with annual incomes over $150,000
They are financially savvy:
69% own a car without a car payment
58% have an IRA
82% invest in stocks or mutual funds
57% requested more information about retirement planning
41% are interested in estate planning
(Data from 2007 reader survey.)
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