Pain Relief is Not a Luxury: Keeping Your Business Relevant in a Recession
Lisa wrote a post last week about lifestyle changes adopted by middle-class America in order to survive an economic slowdown. Among these changes she listed personal luxuries, such as getting our hair or nails done, going to the spa, or getting a massage.
As a massage therapist, I have to comment! For many people, getting a massage is most definitely not a luxury. (See my previous article, Massage: Good Investment or Frivolous Luxury?) Sure, I know people who view massage as something only rich people get, or something always involving scented oils and New Age music, or only as part of a “spa day” including facials and salt scrubs.
Don’t get me wrong — I don’t think there’s anything wrong with spas and salons. I adore herbal wraps. I’ve grown to love fancy-pants pedicures with chocolate-scented scrubs. And it’s such a pleasure to get a scalp massage while getting shampooed. I have so much respect for the work of estheticians and hair stylists. (On a related note: I had an anxiety dream last night in which a salon owner wanted me to give a client a haircut — assuming that I knew what to do with scissors and a comb because I’m a massage therapist. How weird is that?!)
Of course, some reports like this one on NPR have suggested that some people are getting massage instead of going on big expensive trips. They’re spending money on small, affordable luxuries that make them feel extra-special. Read the rest of this entry »


