Consumerism: research links it to negative consequences for children
Our baby Sam has hit his stride at three months: he’s sleeping through the night, smiles spontaneously and has discovered his ability to vocalize. Everyone in the house is happy now that we’re back on track with a somewhat normal sleeping pattern.
He’s at that age where he now responds to toys, stuffed animals; or anything that squeaks, rattles or clutches easily in his tiny hands. His nursery sports a basketful of plush toys… there has to be 15 to 20 in there, everything from Reindeer Pooh to an ecofriendly Blabla doll. It is shocking how much stuff a baby can acquire in a mere 90 days – of course, it’s the result of well-meaning friends and family members.
Sam wants for nothing. I have a feeling this is pretty similar to how most young lives play out. So as a parent I’m already wondering how we stop all the stuff from taking over. A friend pointed us to an article in the magazine, Best Life called Monsters Inc. and as a new parent it’s been a fascinating read on how marketing and consumerism impact kids. Here’s an excerpt:
Well, I’m not uptight, okay, and I don’t live off the grid or in a yurt. I’m just a dad who has figured out that the business of selling things to kids has reached a fever pitch in this country, and even the best efforts of parents to defend their children from the onslaught can leave them feeling surrounded, outnumbered, and outgunned. I have also learned that researchers have linked this phenomenon with a host of negative consequences for kids. Childhood obesity and the sexualization of girls garner the headlines, but those who have studied the problem say these issues are simply the more glaring symptoms of a larger illness. Read the rest of this entry »





