Why Gays Spend More Money on Home Repairs
A few weeks ago I wrote about a study that said gays and lesbians spend more money on home repairs. I was full of questions – you can thank my statistics professor for my skepticism. Well, I got an e-mail this week from Matthew Tumminello of Target 10, the author of the study. Here’s what he had to say about the study . . .
You mentioned that the survey included responses that were only from the New York area but in fact it was fielded nationally. I agree that if the survey were limited geographically it would not be representative. We wanted to be sure to have rural, suburban and urban folk from every region of the country. We fielded the survey online and tried our best to get a good geographic cross section.
Regarding the sample size, determining the proper number of respondents is a complex process. That’s why we turned to a formal research company (Socratic Technologies) to help us with the methodology and science behind the survey. The total sample size was 611 and that is enough to produce results with 90 to 95 percent confidence levels. I can assure you that we took a very academic approach to the survey methodology and produced strong, valid numbers. If you talk to other researchers I think they’ll tell you that this was a strong sample size. Read the rest of this entry »













