I, for one, am a person who never cared that much for socializing with people except my group of close friends who would get together at regular times throughout the month.   However as I’ve gotten older and more business savvy, I’ve learned that you never ever know who you will run into that could be a beneficial relationship for both of you either professionally or socially.

It was interesting that I used to have a client that dated a premiere socialite in a rather large city, and he remarked that ‘œShe knew everything about everyone, because everyone made a point to say hello or at least be introduced to her.’   That obviously was not only part of her attraction that people adored, but also the fact that she obviously worked at it very diligently too.   Although he never pursued her but for a short time, he realized how important it was to go to the events where he thought he was going to make the most opportunities not just on a business level but also on a personal level.

I see opportunities all of the time myself that I have to evaluate and determine if they are worth attending.   In fact I also have a ‘œpartner in crime’ that I work with on a regular basis because there’s not only safety in numbers, it also helps when there’s a lull in the conversation and you can utilize each other’s strong points to accomplish your objectives in meeting as many people as possible.   We arm ourselves with business cards, pick different sides of the room, and then rotate as we go through in meeting people.   We will even compare notes during the event to help us get a better background on the attendees. Some may think it’s cold and rather business-like, but on any level you have to utilize all of your resources.   You may be in need of someone to work on your house, give you an introduction for a potential new job, or seeking out a new friend to do something no one else you knew enjoyed.

As far as a great conversation starter, ask what the other person does for a living or how they know the host of the event and then you can determine how to proceed from there.   As you’re learning about the other person, be more of a listener than a speaker.   Also, keep up with what’s going on in the world.   Read the local paper and see what events are highlighted ‘“ write them down on a piece of paper before you enter just to make sure you’re up to speed if anyone mentions it.   They’ll most certainly appreciate that you are well informed, however learn to limit your time and make sure you’re not monopolizing your time with them.   It’s just like when you make a sandwich and you’re putting your favorite spread on it.   You wouldn’t want to put big clumps on the bread, you would want it laid out evenly.

Finally, have some type of information prepared as to how you’re going to keep them as a contact if it looks promising for a follow up telephone call or e-mail.   Business cards are always great, and even if your company doesn’t offer you any, have someone personal ones made.   One of the best web sites to order some is VistaPrint.com that is not only cheap but also very professional looking.   If they’re willing, offer to program them into your cell phone or blackberry, along with their picture so you can remember who they are.   Most of all, follow up with them over the next few days.   It lets them know that they made a good enough impression on you to take the time out of your schedule to contact them.

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Dwayne J. Briscoe, Owner
Bookkeeping-Results, LLC
Dwayne@bookkeeping-results.com

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