The emergence of bling: race, wealth and twentysomething entitlement
‘œAppearances are often deceiving.’ ‘“ Aesop
What types of consumer goods symbolize higher income? Items observed by others: such as clothing, cars, and jewelry. Who spends more on these items? Blacks spend more on visible goods than whites.
Stereotype? Yes. But is it true? Yes! These findings are based on new research by Erik Hurst, an economics professor at The University of Chicago Graduate School of Business and Kerwin Charles, a professor in its Harris School of Public Policy. Hurst is white. Charles is black.
But their conclusions are less about bling and more about random, anonymous interactions. Hurst said, ‘œIf you’re high income but belong to a poor income group, all else equal, people are going to think you’re poor. The benefit for you is high to distinguish yourself from the poor group.’
Economist and sociologist Thorstein Veblen coined the phrase ‘œconspicuous consumption‘ at the end of the 19th century to describe the excess of the Gilded Age. The current equivalent is ‘œbling,’ a word created by rap artists who boosted themselves out of the ghetto with a new form of music and showed their improved economic status with flashy jewelry, expensive cars, and designer clothes. If you Google the word ‘œbling’ in a search for images, more than a million come up in less than a second. A word that didn’t even exist ten years ago is now shorthand for conspicuous wealth. The Oxford English Dictionary defines it as ‘œostentatious jewelry. Hence: wealth; conspicuous consumption.’
According to Charles, the word has caught on because it captures a real phenomenon. ‘œIn the black community, this particular kind of consumption is important in some way, especially for young people, because random, anonymous interactions are the ones that most concern them.’ Young black men are the most economically disenfranchised social group; they also have higher incarceration and unemployment rates than any other group, he pointed out. Charles quoted a popular rap song. ‘œIn it, the guy says, ‘˜I’ve got a job.’ He’s 25 years old. Why would you say you’ve got a job? Who doesn’t?
‘œHere’s who doesn’t: people he knows. And so he says, ‘˜Unlike these guys, I have a job. You don’t believe me? Look at this gold chain I bought.’ If everybody around him had a job, he wouldn’t have to say it, and he wouldn’t have to signal it. It wouldn’t be a big deal.’
Why does it matter? Click over to the article. The bottom line: money spent on bling means fewer dollars put toward assets, set aside in savings or ear marked for things that will improve one’s life like health care or education.
Young adults in particular’”those in their 20s and 30s’”are more likely to spend money than those in their 40s and 50s on high-status clothing, cars, and jewelry because they’re more likely to be concerned with attracting a partner. ‘œThey borrow against the future because it’s important when you’re 25,’ Charles said. ‘œBy the time people are 55, the signaling effect is gone.’
This actually seems more like a generational trend vs. a black and white thing. The status-seeking motive seems to be alive and kicking amongst most young people, regardless of income level.
Susan Berfield at Business Week wrote about the Debt Generation a few years ago in an article called Thirty & Broke. This is ‘œthe first generation that came of age with the Internet, grew up marketed to at every turn’¦ and they could be the most indebted generation in modern history.’
Two new economic realities are at work. Many had to borrow serious money to attend colleges that are ever more costly. And as soon as they entered school, they were offered credit cards; by 30 many have accumulated thousands of dollars of that very expensive debt, too.
When these students start out in the working world, many use their credit cards to fund a richer lifestyle than they can afford, get by between jobs, or cover emergency expenses. The average credit-card debt among 25-34-year-olds was $5,200 in 2004, 98% higher than in 1992.
They exemplify ‘œa generation with an unusual sense of entitlement. They were brought up as consumers, comfortable with prosperity, certain of their eventual success. For many 30-year-olds, establishing themselves takes longer and is more complicated than they thought it would be.’
Suze Orman advises that young adults need to understand the difference between necessities and indulgences:
If you rely on your credit cards to make ends meet, you must limit the plastic spending to true necessities, not indulgences. Buying groceries is a necessity. Buying dinner for you and your pals at a swank restaurant is an indulgence you can’t afford if it will become part of your unpaid credit card balance.
The first step is getting out of debt and living within your means. Is there a quick fix? John answered this in his Almost Debt Free series last year and provided a tactical approach with his downloadable Expense Tracker. If you missed it before, then you might want to check it out in the archives. The young and cash-strapped will benefit from his money mantra. Color is beside the point.
These gentlemen are not the first to define what is now called “bling” and the need to differentiate yourself from the “class” and therefore income levels that members of that class are percieved to have.
And its not just Jewelry it crosses the board into everything… clothes, cars, houses, color of your Amex Card.
A good book to read that was published way long ago that I bought and read in college is “Dress For Success” and many of the little bits of advice are just as true today as when it was published and I’ll give you a personal example…
Now I’ve always loved Fountain Pens and used them since 9th grade and over the years have gotten quite a collection some of them in the price range (even on sale… I’m still a Cheap SOB) that would probably make a lot of you wince.
One of the things that caught my attention was a note about Pens… Pens function as Mens Jewelry and no matter poorly you happen to be dressed at the moment for whatever reason (working in the garden for example and suddenly need to go to the store) if you pull out an obviously expensive pen the attitude of the clerks/sales people will usually undergo a drastic change… the light bulb has gone off… Uh!Oh!… this guy has money… we need to be nice he might be a personal friend of the boss etc., etc.
This has actually happened to me quite a number of times where I’ve actually gotten more attention and better service than other more well dressed people in line.
I’ve also noticed that if I’m using a Fountain Pen vs. a really good Ball Point I get even more attention… I think the belief is that if I use a fountain pen I must be a Doctor or Lawyer.
If nothing else it definitely can make a general shopping trip more interesting.
~ Roland
Roland: I’m fascinated by your informal fountain pen study. This sounds like something the authors of Freakonomics would write about! Thanks for sharing your insight and adding to the post.
Interesting post.
For a young man of color, the benefits of conspicuously signaling a higher status than a lower-income group may not be limited to attracting (a) partner(s). Looking higher-class can also help to deflect attention from police who often, inadvertently or not, engage in racial profiling.
Nina: I need to get Freakonomics… sounds like a good read.
I guess the reason the comment in “Dress For Success” about pens stuck in my mind was I was already a Fountain Pen nut when I got the book and it also seemed the only “Perfect Advice” in the book to fit ME.
Personally I only like to dress in Suit and Tie once in a very great while usually for something special. Doing it everyday is more than I care for. (Not a Clothes Horse you see..}:~D) I was just lucky that in my work I never needed to do the “Corporate Business Attire” ca-ca.
When I go out even if I’m in a T-shirt, Shorts, and Sandals I always carry one of my pens.
It seems I don’t even have to pull it out to get treated with a little more respect… just the bit of visible cap protruding over the neck of my shirt or out of a pocket seems to draw the clerks attention kind of like (IMO) a pair of high class earrings on a Lady would.
I really don’t think one has to go “All Out” with the fancy clothes, shoes, etc. All it takes is maybe a single item that most people would never consider buying unless they won the lottery to make other people “think” you are much more well-off than you actually are. And the more understated the item is the more believable it is.
Everyone takes Pens for granted because EVERYONE usually has one on them… but their the cheap dime-a-dozen ones they steal from the office… not one that can cost upwards of $100 just for a Ball Point… so they notice them when they see them and instantly draw a conclusion about the wallet size of the owner and treat them as their superiors.
And one last thing… If all you ever do is buy a REALLY good Fountain Pen like a Pelikan Souveran 1000 or a Waterman LeMan 100 and drop the $500 or so its STILL cheaper than the combined cost of a Good Suit, Shirt, Tie, Belt, Shoes, Cufflinks, Dress Socks, Tie Bar/Tac, Collar Stays and Dress Watch..(though don’t get me going on Watches… I’m a confirmed Wind it Every Day Pocket Watch person… and NO I’m not 96 years old… just 51 }:~D)
~ Roland
Roland: I love your reasoning behind this. I think the same can be said for a good pair of shoes! Great tip… and thanks for the added commentary!